Red, Red World

Red, Red World

To launch its latest cosmetic line, Giorgio Armani Beauty has created a pop-up store called Armani Box at the IFC mall in Central, Hong Kong. It is a one-of-a-kind interactive experience that combines picture-taking, product demo and personalised advice. The visitor's smartphone is an integral part of the experience. The first step is to have a [...]

Bella vita

Bella vita

Landed in Milan about almost a week ago now, and still amazed by every corner of this city. It's not my first time here but I feel like discovering it every time. It's always a pleasure to be here because I love the city, the food, Italian people and the cityscape. For the last few [...]